Simplify Your Biz provides administrative consulting and virtual administrative management business services

We use the latest technologies and business techniques to provide practical, user-friendly solutions for small and medium-sized businesses.

The company is a corporation located in Santa Rosa, California.

Simplify Your Biz markets and supports its services through word of mouth and strategic partnerships with local businesses. In addition to our in-house expertise, we foster close ties to a select group of vendors, consultants, and independent contractors to provide clients with specialized knowledge and local expertise.


By providing an essential range of consulting and business service solutions, we aspire to be renowned for our ability to assist our clients in becoming more competitive, in a world where businesses transact at an unprecedented speed. The Web’s potential to engage a global and real-time market promises to define what will become the ground rules for commerce in the 21st century. Excited about what the future holds, we want to lead our clients to the next level, one day at a time.

Business Model

During her career Joyce Shimetz, the founder, has meticulously embraced technology as the key to maximizing office efficiency.  After more than 25 years in corporate environments from two employees to thousands, she decided to start a company with the goal of assisting, coaching, and consulting with small to mid-sized businesses.

About the Founder

Headshot for website Joyce 259Joyce Shimetz is a results-oriented professional with both corporate and non-profit experience who is dedicated to implementing the solutions she provides. Her depth of experience includes supporting growth and change of small to medium sized companies across a variety of functional areas including Accounting, Human Resources, and Operations.

Joyce drives success through dynamic leadership, powerful relationship building, creativity and innovative thinking. Joyce ties together her breadth of experience with strength in contracts and customer service. Joyce is known as someone who can take the complicated and simplify it to generate measureable results.

To learn more about Joyce on LinkedIn click the icon linkedin.


If you have questions about how Simplify Your Biz can help you, get in touch here